In the current world of ubiquitous advertisements across various devices and platforms, Barbie, the iconic symbol of style and imagination, partnered with Warner Bros Australia and Essence Mediacom to elevate her brand. The highly anticipated Barbie movie release prompted an immersive multi-format Out of Home advertising experience. This article delves into the captivating Out of Home campaign that painted the town pink, capturing hearts and reaffirming that we indeed live in a Barbie world.
Painting the town pink:
Captivating Audiences with Creative Special Structures
In a deliciously vibrant shade of pink, the Barbie brand's fame shone through in the world of Out of Home advertising. Specially designed bus shelters invited the public to dive into Barbie's world, creating an immersive experience like never before. The giant 3D anamorphic portrait of Margot Robbie took Barbie out of her box and into the hearts of passers-by, leaving an unforgettable impression. Thanks to POLY's creative and eye-catching creations, the Barbie brand soared to new heights, captivating audiences across the country.
Classic Large Format Display : An Artistic Marvel on Sydney's Oxford Street
POLY's innovation hub crafted a dazzling large format classic billboard exclusively for Taylor Square in Sydney. This artistic masterpiece featured thousands of signature Barbie pink and white sequins, transforming the advertisement into a stunning work of art. On Brisbane's Fortitude Valley, a special build bus shelter welcomed audiences with a pink sofa, setting the stage for the perfect date night with Ken. This small format build left a big impact, creating a memorable experience for all who encountered it.
3D anamorphosis : Barbie Takes Center Stage in Melbourne
In the heart of Melbourne, Barbie's larger-than-life presence took center stage at the premium 'The Bourke' 3D Anamorphic site. Stepping out of the Portrait box, Barbie mesmerized onlookers, making it an unmissable activation. With this creative masterpiece, Barbie's brand fame reached new heights, leaving an indelible mark on the minds of audiences.
Retail : Contextually Relevant and Demand-Driven Activations
Strategically targeting locations like Chadstone, Melbourne's fashion capital, the campaign placed Barbie's brand contextually near retail stores and the box office. With Barbie merchandise and movie tickets in high demand, this tactical move boosted brand exposure and drove sales. By leveraging these Out of Home activations, Barbie's brand fame soared, captivating the hearts and imaginations of audiences across the country.
Barbie's Out of Home Adventure - A Resounding Success
Barbie's journey in the world of Out of Home advertising proved to be a resounding success. Through creative and captivating special builds, classic large format billboards, and mesmerizing 3D Anamorphic activations, Barbie's brand fame reached new heights. The strategic placement of retail-focused activations near demand-driven locations further strengthened her connection with audiences.
As audiences across the country stepped into Barbie's world, the power of Out of Home advertising was truly evident. With the town painted pink and Barbie shining bright, her brand's fame continues to soar, leaving a lasting impression on all who encountered her enchanting campaign